Community Manager
February 5, 2021

Chip is maturing: what this means for you

Over the last four years, the world has changed a lot - and so has Chip. 

Launching in Canary Wharf, then onto a residency above a vape shop in Shoreditch, followed by our modern, heated, neon-light clad office on Chancery Lane, we now operate from our homes, spangled out on a couch or at our makeshift desks. 

More than our office, we’ve changed our colour palette, our logo, ditched our chatbot and brought on over 90 of the industry's best to help build the app you have today. 

And we’re only getting started. 

As we progress into the investment and long term saving space, we are refining Chip’s brand and tone of voice to follow our maturity and make sure we grow with you, our community.

We’re constantly looking for ways to improve your experience with Chip by listening to your feedback, which has had Chip has evolve from an app that helps people save their spare cash into a wealth builder, where you can set SMART financial goals, use Payday Put Away to pay yourself first, and make sure you’re always getting market leading returns on your cash.

As we steer in this exciting direction toward financial independence and wealth democratisation, over the next months you might notice a few cosmetic changes. 

A new look

Our talented design team have created a new visual look to match our new direction. 

You can read more about it from Chip’s VP of Product Design, Liam, here.

We want to maintain our approachable persona, but want to help you grow your assets without any of the jargon that normally acts as a gatekeeper in the Fintech world.

We bid a gradual farewell to GIFs, animations and chatbot and in its place, welcome a 3D geometric aesthetic. 

We are more than just a autosaving app now. We are home base for features that’ll allow you to consolidate your finances into one place. We’ve already got market leading returns for your cash, why go anywhere else?

Going sauceless

Our blog, formerly named The Sauce, will undergo a controversial name change to - The Blog. 

A minor change, but a change nonetheless. 

You’ll have access to a lot more financial education content and an insight into the team that makes it all happen!

Retiring #ChipSaverStories

As we shift our focus more to the long term benefits of saving and into the wealth management space, we wanted our user generated content series to pay testament to that. 

Stay tuned for news on the content series to replace it.

Chipmunks are getting a new name

Yes, we’re maturing, but we’re taking you with us.

Take a look in the mirror and please re-introduce yourself to an integral part of the Chip eco-system, you’re now a Chip Early Adopter (the artist formerly known as a Chipmunk). 

Become an Early Adopter

As for the future?

We want to make it easy and painlessl for you to invest in your future, through us. So hold tight.

When investing your capital is at risk

Remember your Capital is at Risk and past performance is not a reliable guide to future returns. The value of your investment can go down as well as up and you might get back less than you originally invested.

Join over 400k users today, help us build the best savings account in world.

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