We don’t mean the responsibility of saving £58,000,000+ for our 75,000+ users. No, we mean the designing and disseminating the iconic Chip sock.
Back in November, we promised a pair of Chip socks to the investors that really believe in us, and because we didn’t want to do things by halves, we offered two designs.
If you put in £300, we sent you an exclusive ChipMunk sock, and for our champion investors who put in more than £1,200 we sent out some very swanky Chip Champion socks.
We got to work, spending long days and sleepless nights painstakingly crafting the perfect sock (all the while managing the small business of the most successful crowdfund in UK history 🚀).
After lengthy consultancy sessions with Shoreditch fashionistas, we settled on a design that was sleek and refined, subtle and sharp.
See exhibit A, the ‘ChipMunk’ sock with the cheeky ears and the ‘Chip Champion’ sock, with its triumphal crown motif.
Once the socks were ordered, designed and responsibly produced, it was the task of Chip’s house elves to wrap, pack and post them.
The effort was vast, and the whole office chipped in, the socks are now with their rightful owners and warming the toes of Chip investors all over the country. We’ve sampled a few of our favourite pics below… see if you can spot yourself, or your pet.
And if you, like a few other Chip users, are interested in the socks but didn’t invest, keep your eyes peeled for ways to get your pair (and other #ChipMerch) in the future!
Remember your Capital is at Risk and past performance is not a reliable guide to future returns. The value of your investment can go down as well as up and you might get back less than you originally invested.