The last 18 months have been huge for Chip. It’s seen us take the active userbase to over 400,000 customers and surge past £6 billion in assets.

This huge growth has been recognised by the Times labelling Chip as the 6th fastest growing tech company in Britain, and the FT listing Chip as the 12th fastest growing business in Europe by revenues.

But we’re just getting started: AI poses a huge, disruptive opportunity that Chip plans to capitalise on.

We plan on launching ground-breaking AI financial guidance and advice to disrupt the incumbents.

This combined with a strategic investment from C4V, the investment arm of Channel 4, will take the Chip brand to tens of millions of people per quarter.

With crowdfunding in our DNA, we are delighted to invite our shareholders and customers to invest in this opportunity as we take Chip to the next level.    

We are in a position of sustainable growth, where we are reinvesting our growing revenue to deliver on further growth in customers and assets under administration.

The £6 million strategic investment from C4V forms part of our brand strategy and will enable us to take Chip to millions more people. Essentially, we want to make Chip a household name!

But we are raising additional funding to help drive forward our plan to launch ground-breaking AI financial guidance and advice to disrupt the incumbents in the industry.

We believe the potential to deliver financial guidance and advice to millions more customers across the UK, all in the palm of their hand with the power of AI is a pivotal moment in financial services akin to the industrial revolution.

Ultimately we think harnessing AI to bring guidance and advice will add extraordinary value to the business and for our customers. We want to take the business to a place where it’s ready for exit in the next few years, to do this we need to grow further.

We see incumbent businesses in the advice market trading at 2-7 multiples of their revenue e.g. SJP is valued at approximately £6.8 billion with a reported revenue of £3.2 billion for 2024 and AJ Bell is worth c. £2.1 billion with £269.4 million reported revenue for 2024.

We have some way to go before we see similar numbers, but see enormous potential for Chip here, if we can capture a significant market share of the £2.4 trillion advised asset market to fuel further growth.

To be clear: this is a full-stack AI opportunity. We are not seeking to use AI tools to increase or improve efficiency. We are planning on building an entire financial guidance and advice engine from the ground up that will serve an entirely new segment of the market.

We have just been valued at £207 million by C4V, who are investing £6 million in this round. This strategic investment forms part of our brand strategy and will enable us to take Chip to millions more people.

But as one of Europe’s most crowdfunded businesses with over 28,000 shareholders, crowdfunding has always been in our DNA, and it’s a core belief of Chip’s that our success has been driven by opening up ownership of the company to our customers.

So in that spirit we have received approval to open this opportunity up to the crowd, our 400,000 customers and our 28,000 existing shareholders.

We will send a few more details in the coming weeks about investing in Chip and let you know when the crowdfund is live.

There is a limited allocation of shares available, so we’re giving people who request access priority access before our Crowdcube page opens to the public.  

Make sure you set up an account on Crowdcube and they’ll guide you through the process, it’s very simple.

Once you invest in Chip you will become a shareholder in the company.

You will be sent a statement of ownership and appear on Chip's share register at Companies House under “the Crowdcube Nominee”. You will be able to monitor your investment through your Crowdcube account.

You will also join our active community of 28,000 shareholders.

We think so, but only if you can afford to do so.

You should not invest if you think you’ll need the money back any time soon, as you will only be able to sell your shares and recoup your investment once the company ‘exits’.

In the worst case if Chip doesn’t make it to ‘exit’ (i.e. IPO or acquired by another firm - see more under “When can I sell my shares?” below), you won’t get your money back and you won’t make a profit. Don’t invest any money that you can’t afford to lose.

Your investment could be locked into Chip for a long time, as you don’t get a return until we exit. Don’t invest any money that you might need suddenly in an emergency.

You should take 2 minutes to learn more about the risks on Crowdcube’s website.

This year, we’ve worked with Crowdcube to open our first annual sale register window.

It’s designed for existing shareholders who may need to sell a portion of their shares earlier than planned. The register will be managed by Crowdcube and will act as a shopfront where sellers and potential buyers can be matched.

It’s important to note, once you register to sell shares through this process, your decision will be binding and your shares may only move as and when there is buyer demand.

Timing and liquidity will therefore depend entirely on the other side of the market and there is no guarantee all shares will be sold.

You can learn more on Crowdcube’s website, or read this FAQ document here for more detail.